As a cosmetologist and working mother, our founder, Linda "Cricket" Witt understood that she needed to create a product line that addresses the needs of your customers as well as understanding the specific needs of how product lines are successful in small businesses. She focused on a small, but successful collection of cosmetics and skin care that your clients would buy, actually use and re-purchase, and recommend our products and YOU to others!
A smaller inventory of products that actually SELL is better than having your money tied up in a large inventory full of items you couldn't give away, and she was a firm believer in the K.I.S.S method-Keep It Simple Silly!
Although affordability is important, it's not so much the cost of a product but the effectiveness, ease of use, and the TIME it takes to use it that makes a product successful. People don't have time for a lengthy beauty routine. Products that are quick, simple, and effective is the key!
Proof of your active business or cosmetologist license guarantees wholesale prices so you can offer specials and incentives to new and repeat customers. We also work with beauty supply houses and beauty schools.
We support our retailers by referring retail customers to a shops in their area, by listing retail locations on our website, advertising those locations at trade and retail shows, and social media retail locations via FB, Twitter, Instagram, Pinterest, Youtube, and more.
There are no "franchise" fees to sell our line nor are there monthly sales quotas. We are not a MLM business so you can focus on building trust & rapport with your customers by providing them with excellent service through great products instead of trying to recruit them to sell for you.
We work with shops of all sizes and as well as individual cosmetologists who work on their own. We can customize a starter package that will work for you and your budget. If you want to start out small with just a few hundred dollars or bring in full displays - we have you covered. We offer personalized training on our product lines, training materials, product merchandising, co-op advertising, and successful sales strategies that have worked for almost 4 decades in the 5000+ boutiques, salons, spas, tanning salons, & pharmacies that we currently work with.
Earning your trust and confidence in us so your clients will trust you is our specialty! Our top priority is providing the great products with excellent customer service to help our wholesalers grow their business and their customer loyalty. We are here to serve you so you can serve your customers with simple to use, but effective products that with continue to use for years to come.
Please see a small sample of a few salons that currently carry our products in their salon by clicking the link below.
You can also see what our customers have to say about Danyel & Marli on our Customer Testimonial Page by clicking here:
We would be happy to get you all the information and tools you need to retail our wonderful products. We have a support team on staff who dedicated to education and training in skin care and makeup and are here to assist you and your staff at any time.
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Thank you all for 41 years of business!