FOR SALONS, SPAS & COSMETOLOGISTS
A line built by a cosmetologist, for the chair
Linda "Cricket" Witt was a working cosmetologist when she created Danyel and Marli in 1980, and she designed them to be sold in salons and boutiques. That's still how they work: a small collection that your clients buy, use up, reorder, and recommend to their friends.
WHY RETAILERS CARRY US
Products that sell, and clients who keep coming back
5,000+
Salons, spas, boutiques, and pharmacies
45 Years
Of proven first-time and repeat sales
35+ Years
How long many of our customers have used us
A small line that actually moves
Your money shouldn't sit in inventory nobody buys. Cricket kept the collection small on purpose, so every product earns its shelf space.
Safe for your most sensitive clients
Every product is fragrance-free, with no dyes in our skin care and no mineral oil in our makeup. Almost zero allergic reactions in 45 years. You can recommend it to anyone who sits in your chair.
Quick routines clients stick with
Clients don't have time for a ten-step routine. Our products are quick, simple, and effective, so clients use them up and come back for more.
Loyalty that comes back to you
Our customers stay for decades and bring their friends and family. When they come back for Danyel and Marli, they come back to your business.
WHAT YOU GET
We support you, so you can take care of your clients
We work with shops of every size, including independent cosmetologists, beauty supply houses, and beauty schools.
Wholesale pricing
Proof of an active business or cosmetology license gets you wholesale prices, with room to run specials for new and returning clients.
A starter package that fits your budget
Start small with a few hundred dollars, or bring in full displays. We'll build a package around your space and your clients.
Training for you and your staff
Personalized product training, training materials, and a support team who specializes in skin care and makeup education.
Merchandising and sales strategy
Display guidance and sales approaches that have worked for 45 years in more than 5,000 locations.
Co-op advertising
We share advertising costs with our retailers to help bring new clients through your door.
Customer referrals
We send local shoppers your way, list your location on our site, and promote you at trade shows and on social media.
How to get started
1
Apply below
Tell us about your business. It takes about two minutes.
2
Talk with our team
We'll confirm your license, learn about your clients, and put together a starter package.
3
Stock your shelves
Get your products, training, and merchandising support, and start selling.
FROM OUR RETAILERS
What salon owners and stylists say about working with us
RETAIL PARTNER SINCE 1984
Tammy Harris
Tammy owned Reflections Hair Salon for more than 25 years, which is where our relationship began. She's carried Danyel and Marli for her clients ever since, and today she's a cosmetician, the creator of the fashion blog "Fashion Has No Age," and a fashion advisor to The Willow Tree boutiques in Alabama.
Watch Tammy's video reviews →"I owned and operated Crown N Beauty Salon in Evansville, IN for a lot of years. I sold Danyel Cosmetics and had a lot of satisfied customers. I am now eighty-seven years old and still use your cleanser and moisturizer."
MARGIE
Former owner, Crown N Beauty Salon
"I have been a Danyel customer since I owned the Silky Lady in the 80's and you all came up from Tennessee to do make-overs in my salon. Customer service, getting products to me fast, and you all are so sweet!"
MARY BETH
Former owner, Silky Lady Beauty Salon
"Outstanding products. You get orders out, you're great people to work with, and if I have a problem, I get quick and friendly help."
SANDY
Hair By Design, AL
"Superior cosmetics! Southern hospitality when answering the phone, great products, and shipping on time."
LUCINDA
Wheeler Beauty Salon, VA
"Orders are filled promptly, you explain your products, and you let us know about sales. Danyel is a smooth makeup with good coverage for all skin types that makes the skin look younger."
DON
Coiffures by Don, TN
"As a stylist, I have used Danyel for at least 18 years. The products are easy to work with and very affordable. I always have an enjoyable conversation when I call to order. I look forward to many years of doing business with such terrific people!"
AMY
Stylist, AR
"Bringing out the beauty in all of us!"
DARLENE & GLENDA · HEADS UP SALON, FL
APPLY TO BECOME A RETAILER
Let's talk about your business
Fill out the form and a member of our team will be in touch to talk through wholesale pricing and a starter package. Prefer to talk now? Give us a call.
1-800-356-9642info@danyelcosmetics.com
Danyel Cosmetics, Inc.
PO Box 51
White House, TN 37188