OUR STORY
She loved beauty too much to settle for what broke her out.
Linda "Cricket" Witt never left the house without her face done. But her skin was so reactive that nearly everything on the market left it raw. Rather than give up the makeup she loved, she spent two years working alongside biochemists and color experts to build a line that wouldn't fight her skin. 45 years later, her company & legacy continues.
1980
FOUNDED IN TENNESSEE
5,000+
SALONS NATIONWIDE
100%
MONEY-BACK GUARANTEE
0
ANIMAL TESTING
"If she and the women she'd met over the years could wear this every day without breaking out, then anyone could."
CRICKET'S PHILOSOPHY, FROM DAY ONE
THE DIFFERENCE
What makes our formulas different
Fragrance and dye-free, always
Marli Skin Care is fragrance and dye-free; Danyel Cosmetics is fragrance and mineral-oil free. Built from day one for skin that reacts to everything else.
Weightless, full coverage that lasts
Danyel was one of the first weightless camouflage cream compacts — full coverage that sits on top of skin instead of settling into fine lines, and stays put all day.
Formulated for skin structure, not just surface
Marli was among the first to focus on skin structure and repair, using pharmaceutical-grade elastin, collagen, and aloe to replenish what skin naturally loses after 25.
A non-surgical lift, 40 years running
Our Collagen Lifting Facial delivers immediate, cumulative results women have relied on for decades — no surgery required.
Sold in over 5,000 salons. Almost zero allergic reactions.
Every product is backed by a 100% money-back guarantee — if it doesn't perform as promised, we'll make it right. All formulas are manufactured right here in the USA, and we've never tested on animals.
GIVING BACK
A Nashville company, giving back to Nashville
Our headquarters and distribution center sit just outside Nashville, TN — and we've supported American jobs and women-owned businesses here since 1980.
EPiC Girl
A Nashville nonprofit working with foster care, juvenile detention, and welfare systems — providing mentoring and education for girls 13–18 to help break cycles of poverty and abuse.
Still Fabulous
Since 2015, we've donated time and product to this Gallatin, TN support group for women battling cancer, including makeup sessions during treatment.
Still run by the family that started it
Cricket's daughter and granddaughter carry the company forward today, holding to the same standard she set in 1980: customers come first, and they deserve only the best.
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